Welcome to DR!VE CO. - Built for the Love of the Road

At DR!VE CO., we live for the sound of combustion engine, and-most importantly-the community that brings it all together.

Our story starts with a lifelong obsession. Our founder spent over 20 years racing motorbikes, diving headfirst into the wild world of Freestyle Motocross in the late ‘90s. After years of pushing the limits—and collecting more than a few battle scars along the way—he embraced the old saying:
"With age comes a cage."

But the passion for speed and machines started long before that. As a kid, hours were spent sat in the family’s Ford Orion 1.8, parked in the driveway, daydreaming about where the road could take him.

Then came the moment that changed everything—the mid-80s, when a friend’s father pulled up in an Ice Green Metallic Porsche 911 G50. From that day on, the dream was set in stone. It was always going to be Porsche. Always going to be 911. [EDIT: I could always be tempted by some Italian horses!]

Years later, with the opportunity to finally immerse in car culture, the vision for DR!VE CO. was born—not just as a brand, but as a community. A place for those who love to get behind the wheel, and share the experience with like-minded people.

In 2016, our founder set off on two wheels to ride around the circumference of Wales-hugging the coast and the English border, and only using A and B roads. This mini adventure sparked the idea of sharing the stunning route with fellow enthusiasts—but this time, from behind the wheel of four wheels.

That dream became reality in 2023, with our first official rally. It was an epic event, filled with awesome cars, amazing people, and unforgettable moments. The route spanned 500 miles of prime Welsh tarmac, showcasing breath-taking coastal roads, iconic country twisties, and legendary spots like the Brecon Beacons and Snowdonia National Park.

This year we have partnered with our great friends at Baffle Haus, whose superb locations served as both our start and finish lines. And let’s not forget the luxury hotels we stayed at for two nights, karting at Europe’s largest outdoor kart track, and a cheeky stop at Caffeine and Machine-because what’s a rally without good coffee and car talk?

Our 2025 rally is already sold out, but stay tuned for all the pictures and updates! And if you’re feeling the FOMO, check out our events page or feel free to contact us to register your interest for the Dragon Rally ‘26-it’s going to be epic!

At DR!VE CO., it’s more than just the cars. It’s about building a community that shares the same passion for driving, adventure, and camaraderie.

No egos. Just passion.

This is just the beginning. Let’s DR!VE.